I started Driftwood because I was tired of shirts that looked good but couldn’t keep up. They weren’t made for the way we actually live — always moving, always outside, always on to the next thing.

Growing up in Central Texas, I learned pretty quick that your gear needs to pull its weight. I couldn’t find shirts that did, so I decided to make them myself.

Driftwood is what came out of that — clothing built with purpose, inspired by the raw, honest feel of Driftwood, TX. It’s a place I’ve always connected with, and it captures everything I wanted this brand to stand for.

— Cody Rademacher